If Yelp sees you were logged in as a business, and then you switched to your user account for posting reviews about yourself, there is an almost 100% guarantee that your review will be filtered. This is one of the most important rules when it comes to passing Yelp and Google’s filters.Īnd if you want to ask your colleagues to write a review about your business (or perhaps write it yourself), then you should avoid using same IP address for logging in as business and as a user. the one they want to review), and post reviews after a few days. So if you want your customer reviews to be visible, ask them to search for a similar business to yours in that area first, open several listings (incl. And if you didn’t, your review will be definitely filtered. Google and Yelp track your IP address and they know whether you are a frequent user or not, whether you searched for the business in this area or not. They simply need to use the platforms prior writing a review. It doesn’t mean that they have to start posting hundreds of reviews every day.
If your potential reviewers never used Yelp or Google business before, their first reviews may get filtered as well. Short reviews are more likely get filtered.
If your customer brags about their own business (or even mentions its name) in the review about your business, the risk of the review being blocked by Google is greatly increased. Second, Google does not allow reviews that contain self-promotional information. If they see multiple reviews submitted from the same IP address, expect those reviews to be suppressed. Google tracks the IP address of every device that delivers a review. First, do not have a computer set-up in your place of business where customers are invited to write reviews. Google reviews are a little easier to manage but there are some important behaviors that business owners must follow. And for what it’s worth, Yelp is smarter than you so don’t bother trying to game their system. Do not incentivize them in any way (no freebies!) as this will compromise the integrity of the system. Invite Yelpers to your establishment to try your service and write an honest review. One option to get reviews is to research Yelp for local Yelpers who have an established history of posting reviews and have earned some credibility (e.g., compliments, bookmarks and review votes are some of the measurements Yelp tracks for each reviewer). Yelp publishes a blog dedicated to business owners. So what’s a business owner to do? First, a business owner needs to claim their Yelp page so that they can respond to reviews, post proper pictures and logo from their business along with other important facts like hours of operation. However, Yelp clearly states in their policies that these sequestered reviews can be activated in the future as that Yelper continues using the platform to post other credible reviews. If someone uses Yelp for the first time and reviews a business with a five star review, there’s no guarantee it will be published right away. So if a first-time Yelper posts a bad review it might be published. Yelp’s secret algorithm also seems to err on the side of the consumer. More often, lately, I see people asking for recommendations on Facebook before buying or choosing a service. Although Facebook reviews don’t help you rank better, they will help attract new clients. Also, always ask them for permission before using their photos on your site or anywhere else.ĭon’t be disappointed if your customer chooses to write a few words about you on your Facebook page. Ask your clients if they could include such images in their review. Before and after images are extremely valuable for hair stylists, fitness coaches, or plastic surgeons. Also, mention it’s better to post the review from their mobile phone and include an image of the product they bought from you. If they reply saying that they have used Yelp before then advise them to complete their profile and include links to their social profiles and a photo. Reviews from first-time users are filtered most of the time. It won’t do you any good if they sign up to Yelp just to leave you a positive review. Ask them if they would be willing to share the experience of working with you on sites like Google, Yelp or Facebook.
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